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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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Welcome to Melissa DeLeon, Design & Digital Media Specialist
Marketing Maven Consulting, a brand management and design firm in Kansas, is pleased to announce the addition of a new employee. Melissa DeLeon started with the company in early November as a Design and Digital Media Specialist. “Our firm continues to grow as we serve more clients around the state of Kansas," says Rachel Mawhirter, Marketing Maven's founder and owner. "Melissa is immensely talented, and she will be a huge asset to our company and our clients. Her impressive p

Rachel Rains
Nov 9, 2023


9 Reasons Your Website Isn't Converting
Content courtesy of Sam Moss from 1Click Agency. Follow Sam on LinkedIn for more great marketing resources! In today's digital age, your website is almost always the first point of contact between your business and potential customers. It serves as your digital storefront, and just like a physical store, it needs to be welcoming, easy to navigate, and informative. Too commonly, businesses lose sight of that goal and make big mistakes when creating their websites. In this post

Rachel Rains
Oct 20, 2023


10 Rules for Copywriting
Copywriting is defined as “the act or occupation of writing text for the purpose of advertising or other forms of marketing”. Ultimately, this type of writing has a call to action for the customer (ie, call us, visit our website, invite a friend for a discount, etc.). We do a lot of writing at Marketing Maven, so when we came across this list of rules for copywriting, we wanted to share it… but also wanted to add our own flare to the list! By Natalie Klima, inspired by '10 Ru

Rachel Rains
Sep 11, 2023


Marketing Maven Celebrates Grand Opening in New Office Space
Great Bend, Kansas -- Marketing Maven Consulting, an award-winning brand management and design firm based in central Kansas, recently celebrated their grand opening in a new office space at 3108 10th Street, Great Bend, Kansas. The event included a ribbon cutting ceremony hosted by the Great Bend Chamber of Commerce. “Our team and our client base have grown quite a bit the last few years, and this was the next logical move,” said Rachel Mawhirter, founder and owner. “We star

Rachel Rains
Jul 17, 2023


Grown-Up Spirit Week Successful Over Multiple States
Grown-Up Spirit Week is an annual campaign promoting an opportunity for workplaces to engage in a fun work activity that will boost morale.

Rachel Rains
Jun 27, 2023


Marketing Maven Consulting Moves to New Larger Office Space in Great Bend
We are thrilled to announce that as of June 12, 2023 the Marketing Maven team is now based out of a new, larger and more centralized location at 3108 10th Street in Great Bend, Kansas . As our team and our client base continues to grow, it was evident that this was the next logical move for our growing firm. Clients, friends, and community members are invited to join us on Tuesday, July 11th for a Grand Opening event and come-and-go reception from 12:00 - 1:30 PM. Guests can

Rachel Rains
Jun 13, 2023


Pros and Cons of 99 Designs
Pros and Cons of 99 Designs

Rachel Rains
May 31, 2023


Marketing Maven Welcomes Ashlie Thomas as Communications & Projects Assistant
We are thrilled to announce the addition of a new employee on the Marketing Maven team! Ashlie Thomas, a Kansas native, started with us this week as a Communications and Project Assistant. As our client base, our services, and our project list continues to grow, we realized the need for another staff person who can handle the administrative, research, and reporting functions that our clients depend on. Ashlie is organized, efficient, and detail-oriented and we are confident s

Rachel Rains
May 11, 2023


Sales and Marketing Are Not the Same
Sales and marketing are commonly misused as interchangeable terms. While they can seem similar, they are more like complementary components, not interchangeable parts. Today, we’re going to explain why that matters and help you think of it as a codependent relationship that might need audited in your company’s operation. First, let’s define our terms. These are our definitions, not Webster’s. Marketing: The process of advertising, communicating, and building a brand around a

Rachel Rains
Apr 26, 2023


Using Your FREE Google My Business Listing to Stand Out Online
Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. Google automatically creates basic listings to help people find businesses in your area, so if you don't claim and manage it, someone else might!

Rachel Rains
Mar 15, 2023
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