Marketing Tips, Insights & Ideas

We are thrilled to announce the addition of a new employee on the Marketing Maven team! Ashlie Thomas, a Kansas native, started with us this week as a Communications and Project Assistant. As our client base, our services, and our project list continues to grow, we realized the need for another staff person who can handle the administrative, research, and reporting functions that our clients depend on. Ashlie is organized, efficient, and detail-oriented and we are confident s

Sales and marketing are commonly misused as interchangeable terms. While they can seem similar, they are more like complementary components, not interchangeable parts. Today, we’re going to explain why that matters and help you think of it as a codependent relationship that might need audited in your company’s operation. First, let’s define our terms. These are our definitions, not Webster’s. Marketing: The process of advertising, communicating, and building a brand around a

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. Google automatically creates basic listings to help people find businesses in your area, so if you don't claim and manage it, someone else might!

In the age of fancy smartphone cameras and unpolished, TikTok-style social media content, the world has largely moved away from “professional” photography for anything other than weddings and graduations. Though businesses are notoriously slow in catching up with what’s popular, the same kind of content is slowly creeping into the social media feeds of even the most traditional companies. As the world slowly abandons professional photography in favor of this new wave of phone

As a creative person, staying in the zone is tough. Whether you are a writer, an artist, or video editor, trying to come up with great ideas can seem impossible. Here are five suggestions to get back into that creative flow! 1. Change Your Space Whether you are working in an office or working from home, it’s important to change up your area in some way or another. A freshen-up in your work area is so important for not only your creative workflow but your mental health. You ca

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. How Do People Find You on Google? Potential customers can search for your business specifically through Google to find your website, address, hou

Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking about your brand on social media, so being an active part of that conversation is important. It’s also a great way to strengthen a reputation with your existing customers, and find new ones. But with more and more content vying for space in the news feed, and more competition in “the algorithm” paid social media is a smart and affordable wa

Great Bend, Kansas -- Marketing Maven Consulting, a brand management and website design firm based in Great Bend, Kansas, was recently recognized with a “Best in Web Design 2022” award from Business U.S. Awards. This local award program identifies companies who have achieved exceptional marketing success in their local community and business category. These are companies that enhance their community and provide exceptional service to their customers, based on research perform

Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling

We all have unique habits and rhythms to our workdays. This week, we asked our team to answer some questions to show you the diverse habits of our team, and maybe inspire you with some new ways to tackle your work. 1.What do you do stay focused during the day? Kaycee -- Listen to a podcast while working or make sure I go to the gym in the morning. I am a very task-oriented person, so knowing I have a list to finish before the day is over is also perfect for me. Matt – I use

72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers: Google Reviews and Testimonials. We've talked extensively about how to get

Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your business isn't really optional anymore. Your customers are talking about you online, and you need to be part of that conversation. It’s also a great way to build a reputation for being the best at what you do with engaging content. But often times, the content you post on your Facebook Page can be one-directional, meaning you’re often sharing wi