Marketing Tips, Insights & Ideas

If you’re new to Adobe Lightroom, a few basic tools can go a long way in helping you organize and edit your photos. Melissa, our Director of Graphic Design & Digital Media, shares a few of her go-to Lightroom editing tips for getting started.

While there is definitely a time and place for a professional headshot with a real photographer, there are also occasions when you need a decent photo more quickly to get you by. Hire a professional if you're planning to use the photo long-term. But if you just need a quick high-resolution photo to use in a social media post or for a press release, it's possible to capture a decent photo using your smartphone if you know how to set it up. We've put together this FREE guide to

In the age of fancy smartphone cameras and unpolished, TikTok-style social media content, the world has largely moved away from “professional” photography for anything other than weddings and graduations. Though businesses are notoriously slow in catching up with what’s popular, the same kind of content is slowly creeping into the social media feeds of even the most traditional companies. As the world slowly abandons professional photography in favor of this new wave of phone

72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers: Google Reviews and Testimonials. We've talked extensively about how to get