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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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Font Personalities: Getting to Know Different Font Styles and Their Characteristics
Every font has a personality, and the fonts you choose can shape how customers perceive your brand before they read a single word. In this guide, we explore the characteristics, associations, and common uses of eight different font categories to help you find the right typographic voice for your business.

Steven Shippy
6 days ago


Marketing Maven's Move to Wichita Featured in the Wichita Business Journal
Marketing Maven was recently featured by the Wichita Business Journal following our move to Wichita, Kansas. Learn why we chose Groover Labs, how the company has grown over the past decade, and what's ahead as we continue serving clients across Kansas and throughout the United States.

Rachel Rains
Jun 23


Marketing Maven Founder Rachel Rains Featured by VoyageKC Magazine
Marketing Maven founder Rachel Rains was recently featured by VoyageKC Magazine. In the interview, Rachel shares her journey from Chamber and healthcare marketing to launching Marketing Maven in 2016, along with lessons learned, challenges overcome, and the people who helped shape the company along the way.

Rachel Rains
Jun 19


Social Media Verification: Is the Fancy Checkmark Actually Worth It for Businesses?
Social media verification is no longer just for celebrities and major brands. From Meta Verified to X Premium, businesses now have more paid verification options than ever before. But are the monthly subscriptions actually worth it? Here’s a breakdown of what different platforms offer, what features matter most, and whether the fancy blue checkmark truly helps businesses grow online.

Rachel Rains
Jun 3


Introducing Kynnedy Peoples, Our New Student Intern!
Marketing Maven Consulting, a premier brand management and design firm based in Kansas, is excited to announce the addition of Kynnedy Peoples as a Student Intern. Kynnedy joins the team with a strong foundation in video editing and a passion for creative storytelling, bringing a fresh perspective to the company’s growing content and media efforts.

Rachel Rains
May 7


Your Website Needs a Makeover: 6 Signs It’s Time to Refresh Your Website
If your website is more than three years old, it may be time for a refresh. Outdated design, clunky navigation, weak SEO, hard-to-manage content, and missed automation opportunities can quietly hold your business back. In this guide, we break down six common signs your website needs an update and how modern design, better structure, stronger messaging, and improved functionality can help your site work harder for your business.

Crystal Peterson
Apr 22


Marketing Maven is Moving to a New Wichita Office Effective May 1st, 2026
The team at Marketing Maven Consulting is excited to share that as our business continues to grow and evolve, our primary office location will be relocating within Wichita at the end of April. While our address is changing, our team, services, and commitment to serving clients across Kansas and throughout the United States remain exactly the same. Please update your records to reflect our new address effective May 1, 2026.

Rachel Rains
Apr 21


The Weirdest Requests That Came Across Our Desks as a "Marketing Agency"
As a marketing and consulting business, we’ve worked with a wide range of clients. Over the years, that variety has led to some pretty unexpected moments. Today, we’re highlighting some of the weirdest requests we’ve been asked to work on, whether that’s the subject matter of the project, the type of deliverable, or the oddly specific purpose behind it. From inappropriate industries to extremely particular safety labels, these projects have definitely kept things interesting.

Rachel Rains
Mar 29


Eight Ways to Audit Your Website to Stand Out and Increase Sales
If you’re not a professional copywriter, website designer, or SEO expert, it can be tough to know whether your website is helping your business or holding it back. Your website needs to function smoothly, connect with your audience, look professional, and be optimized for both search engines and the people looking for information. To help you evaluate where you stand, we’ve put together eight ways you can dive into your website and see if it’s time to make some changes.

Crystal Peterson
Mar 10


Our Portfolio Just Got a Major Refresh Showcasing New Work Across Platforms
We recently gave our portfolio a full refresh across both our website and YouTube channel, and we are excited to share it. Over the past several months, our team has been building, designing, filming, photographing, and launching projects for clients across a wide range of industries. It was time for our portfolio to better reflect the quality, creativity, and results behind that work.

Rachel Rains
Feb 23
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