November 6, 2019

What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space!

In this blog post,...

January 18, 2019

Your business is a brand. A living, breathing "thing" with its own reputation. (Like it or not, it is.)

What you do, say, and share online is a huge part of your brand message. Even if you’ve never stopped to think about it, I can guarantee that people in your community...

December 3, 2018

We get it. You're an entrepreneur. You have to do everything.

You’ve been told by all the experts that you and only you can get the job done right.

Wrong!

Even the most talented small business owner can’t be good at everything. Sure you may be great at selling retail prod...

November 5, 2018

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted tha...

September 6, 2018

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like:

  • Radio advertising

  • Newspaper advertising

  • Hosting events at your business

  • Offering sales and c...

July 2, 2018

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anyw...

March 9, 2018

So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. 

There is nothing we like more than the entrepreneur. (Ok, you caught us… we like bacon, like way more than entrepreneurs.) But for real, there is nothing better than a motivated individual...

February 6, 2018

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re overseeing sales, marketing, finance, strategic planning, human resources, facility maintenance, and other issues that come up from day to da...

January 12, 2018

We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count every dollar that comes in and then count it again when it goes out. You’ve probably heard experts tell you (or maybe deep down you know...

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Marketing Maven