Ways to Recycle Social Media Content
Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling the same ideas and the same content in numerous ways for different platforms.
1. Use a Social Media Scheduling Program
You can pay for social media scheduling programs, which enable you to post to various social media platforms simultaneously. This is a great tool to save you time, as you’re not having to log into each individual platform to post.
2. Share Video Content Across Multiple Platforms
If you create a raw video, you can easily upload it to various platforms (like InstagramReels, TikTok, YouTube Shorts, etc.). However, if you’d prefer to make a video withinTikTok, here are some resources for sharing to other platforms so you don’t include theTikTok watermark.
If you create a video on Instagram, you can save your video (before posting) and then upload it to TikTok. However, music will not be saved if you added it through Instagram, though voice audio will. Once uploaded to TikTok, you can re-add your music. Similarly, if you save a video from Instagram Reels, it will have a watermark along the bottom, you can save the video and crop out the bottom section if you would like a quick fix. Our best recommendation is to create a video with a program, save before uploading it, and then repost it to various platforms, re-adding music as you go.
3. Share Blogs as Social Media Content
If you write blogs, you can easily recycle that content for social media. You can share your blogs in newsletters as well. This is a great way to share your long-form content and circle your customers back to your website via social media posts. We suggest creating an eye-catching graphic to draw in your customers when linking your blog posts to social media.
4. Share Videos in Your Blogs
You can also use the videos you created for social media in your blog posts. Using the videos you’ve created in a blog post gives you the chance to expand on your knowledge and provide written and visual content in one place for your viewers. This can also provide searchable content on your website (hello, SEO!) but it doesn’t have to be long and wordy. The video can “speak for itself” with a basic paragraph summary to go along with it. Just give the video some extra context and show your customers how knowledgeable you are!
These are just some of our #ProTips as brand managers and marketers, but there are lots more ways you can explore content recycling! We encourage people to not take their social media strategy too seriously–by that, we mean just try things! Play around with it and experiment freely.