Marketing Tips, Insights & Ideas

We get it. You're an entrepreneur. You have to do everything. You’ve been told by all the experts that you and only you can get the job done right. Wrong! Even the most talented small business owner can’t be good at everything. Sure you may be great at selling retail products or installing air conditioners, but do you really want to tackle making a website or figuring out the dimensions of your company facebook cover photo? One of the biggest reasons that many startups and

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re overseeing sales, marketing, finance, strategic planning, human resources, facility maintenance, and other issues that come up from day to day. It is easy to get into the mode of just putting out fires instead of planning for the future. We’ve seen lots of successful companies take a turn for the worst when they start putting those fires before their

So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. There is nothing we like more than the entrepreneur. (Ok, you caught us… we like bacon, like way more than entrepreneurs.) But for real, there is nothing better than a motivated individual or team trying to accomplish something big. The path is not always full of sunshine and rainbows though. Being an entrepreneur takes a ton of work and energy. Most of the time you will fail, and if you manage

If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you need to consider for an effective homepage on a mobile friendly website. 1. Logo and Contact Information – This might seem pretty obvious, but it’s important that users can see your logo as they land on your website. It helps them feel confident they’ve landed in the right place. We recommend putting your logo in the header and possibly in the

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably

Your business is a brand. A living, breathing "thing" with its own reputation. (Like it or not, it is.) What you do, say, and share online is a huge part of your brand message. Even if you’ve never stopped to think about it, I can guarantee that people in your community already know you for something. But your brand is not just your logo. It is not just your cleverly crafted mission statement. Good or bad, your brand is what OTHER people say it is. This can be hard for us

Here at Marketing Maven, we always get asked questions by our clients about our work. Now, we love our clients and appreciate the heck out of them, but sometimes their questions can be a little bit ridiculous! The problem is, a lot of folks out there don’t quite understand how digital marketing works. Whether it’s a request for us to “Photoshop” a video, teach a client to manage their own social media, or simply create a post that will “go viral,” some of these questions (no

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our goal in this blog is to give you an easy, practical starting point for not only creating a marketing plan, but formatting it in a way that will help you actually follow through! First, Identify Your Target Market. Before you start on the plan, it’s important to identify who your ideal customers are and the most effective strategies to reach the