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Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of your business, it should be a high priority of yours to ensure your business is one worth talking about. To make this easier, we’ve compiled a list of five different strategies to boost the chatter around your brand: 1. Share what you’re doing in the community. If your team is out and about in the community doing a service project or volunteeri

Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is often the first thing a customer sees when they experience your brand. You want to make a good impression and convey what your business does, but you also want to invoke feelings of confidence and positive vibes from the get-go. So how do you know when it’s time to design a new logo for your business? (Or even just to update and modernize.) Her

Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and...

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our...

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you...