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Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of your business, it should be a high priority of yours to ensure your business is one worth talking about. To make this easier, we’ve compiled a list of five different strategies to boost the chatter around your brand: 1. Share what you’re doing in the community. If your team is out and about in the community doing a service project or volunteeri

Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is often the first thing a customer sees when they experience your brand. You want to make a good impression and convey what your business does, but you also want to invoke feelings of confidence and positive vibes from the get-go. So how do you know when it’s time to design a new logo for your business? (Or even just to update and modernize.) Her

Marketing Maven Consulting, a brand management firm located in Great Bend, Kansas, is pleased to announce the addition of a new full-time employee. Matt Phillips, a Great Bend native, started full time with the company at the end of June as a Design & Digital Media Specialist. “Matt has been working with us for a few years on a part time basis, and we are thrilled that he is now joining us full time,” says Rachel Mawhirter, Marketing Maven’s owner and founder. “Matt’s work et

So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. There is nothing we like more than the entrepreneur. (Ok,...

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re...

We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count...

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space! In this blog post, my goal is to help provide some insight into THREE types of digital advertising you may have heard about, but may not understand all the differences between them. Digital Display Advertising For the term

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted that to mean, “I want you to make my website look better and work better for people who visit it from a phone or a computer.” But what most small business owners really mean is, “Can you do something to my website

Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are losing money, and public events are getting cancelled left and right. In the midst of all of the craziness, however, there is one HUGE silver lining that no one is talking about. Because of the nature of this pandemic, people are spending a considerably larger amount of time on their phones, particularly social media. According to eMarkete