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Marketing Maven Blog
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!


Shortcuts to Getting a YES from Your Customers
Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...

Rachel Mawhirter
Aug 31, 2021


No More Corporate Jargon - Make a Bold Claim
Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Rachel Mawhirter
Aug 31, 2021


Warning Signs That It's Time for Your Business to Pivot
Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

Rachel Mawhirter
Aug 31, 2021


Ten Homepage Musts for Your Mobile Friendly Website
If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you...

Rachel Mawhirter
Aug 31, 2021


Marketing Maven Welcomes Matt Phillips, Design & Digital Media Specialist
Marketing Maven Consulting, a brand management firm located in Great Bend, Kansas, is pleased to announce the addition of a new full-time employee. Matt Phillips, a Great Bend native, started full time with the company at the end of June as a Design & Digital Media Specialist. “Matt has been working with us for a few years on a part time basis, and we are thrilled that he is now joining us full time,” says Rachel Mawhirter, Marketing Maven’s owner and founder. “Matt’s work et

Rachel Mawhirter
Aug 31, 2021


The 5 Most Ridiculous Questions We Get Asked All the Time
Here at Marketing Maven, we always get asked questions by our clients about our work. Now, we love our clients and appreciate the heck...

Rachel Mawhirter
Aug 31, 2021


Social Media Engagement and COVID-19: The Upside No One is Talking About
Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are...

Rachel Mawhirter
Aug 31, 2021


Defining Digital Advertising Terms
What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those...

Rachel Mawhirter
Aug 31, 2021


Proven Ways To Build Your Brand On Social Media
Your business is a brand. A living, breathing "thing" with its own reputation. (Like it or not, it is.) What you do, say, and share...

Rachel Mawhirter
Aug 31, 2021


3 Reasons Your Small Business Should Outsoure Your Marketing
We get it. You're an entrepreneur. You have to do everything. You’ve been told by all the experts that you and only you can get the job...

Rachel Mawhirter
Aug 31, 2021
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