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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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Built on Ag Roots: Family Farm Legacy Shapes Future Entrepreneurship
When people hear “marketing,” they might picture sleek offices and digital dashboards - not tractors, grain bins, and long harvest nights. But for me, my story started on a family farm in Kansas, where hard work, adaptability, and attention to detail were part of everyday life. Those lessons didn’t just stay in the fields - they’re the foundation for how I lead and how our team at Marketing Maven operates today.

Rachel Rains
Nov 2, 2025


The Power of Special Events: Building Employee Loyalty the Fun Way
Special events for employees are an investment in your team’s well-being, growth, and overall vibe. Here's why!

Rachel Rains
Mar 14, 2025


Setting Goals for the Year Ahead: A Fresh Start for Your Business
Whether you're planning a website refresh, growing your social media presence, or streamlining your operations, goal setting is essential.

Rachel Rains
Dec 30, 2024


Top New Promotional Products That People Will Actually Use
The most effective promotional items are practical and aligned with your brand. Read this if you are on the hunt for promotional products.

Rachel Rains
Sep 20, 2024


Why Great Leaders Take Humor Seriously
Research suggests that those who incorporate humor in their leadership style not only motivate their teams better but also foster stronger c

Rachel Rains
May 20, 2024


10 Rules for Copywriting
Copywriting is defined as “the act or occupation of writing text for the purpose of advertising or other forms of marketing”. Ultimately, this type of writing has a call to action for the customer (ie, call us, visit our website, invite a friend for a discount, etc.). We do a lot of writing at Marketing Maven, so when we came across this list of rules for copywriting, we wanted to share it… but also wanted to add our own flare to the list! By Natalie Klima, inspired by '10 Ru

Rachel Rains
Sep 11, 2023


Ways We Stay On Top of It
We all have unique habits and rhythms to our workdays. This week, we asked our team to answer some questions to show you the diverse habits of our team, and maybe inspire you with some new ways to tackle your work. 1.What do you do stay focused during the day? Kaycee -- Listen to a podcast while working or make sure I go to the gym in the morning. I am a very task-oriented person, so knowing I have a list to finish before the day is over is also perfect for me. Matt – I use

Rachel Rains
Jun 23, 2022


5 Low-Cost Ways to Celebrate Customer Birthdays
We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Rachel Rains
Mar 22, 2022


Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Rachel Rains
Feb 18, 2022


Thinking Through Your Brand's 7-Touch Strategy
Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Rachel Rains
Dec 10, 2021
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