Marketing Maven Blog

72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers : Google Reviews and Testimonials. We've talked extensively about how to get

Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your business isn't really optional anymore. Your customers are talking about you online, and you need to be part of that conversation. It’s also a great way to build a reputation for being the best at what you do with engaging content. But often times, the content you post on your Facebook Page can be one-directional, meaning you’re often sharing wi

We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of...

Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is...

Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and...

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our...

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...