Marketing Tips, Insights & Ideas

We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of your business, it should be a high priority of yours to ensure your business is one worth talking about. To make this easier, we’ve compiled a list of five different strategies to boost the chatter around your brand: 1. Share what you’re doing in the community. If your team is out and about in the community doing a service project or volunteeri

Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is often the first thing a customer sees when they experience your brand. You want to make a good impression and convey what your business does, but you also want to invoke feelings of confidence and positive vibes from the get-go. So how do you know when it’s time to design a new logo for your business? (Or even just to update and modernize.) Her

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space! In this blog post, my goal is to help provide some insight into THREE types of digital advertising you may have heard about, but may not understand all the differences between them. Digital Display Advertising For the term

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted that to mean, “I want you to make my website look better and work better for people who visit it from a phone or a computer.” But what most small business owners really mean is, “Can you do something to my website

Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are losing money, and public events are getting cancelled left and right. In the midst of all of the craziness, however, there is one HUGE silver lining that no one is talking about. Because of the nature of this pandemic, people are spending a considerably larger amount of time on their phones, particularly social media. According to eMarkete

Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and time again that word of mouth is still the most effective advertising. And because statistics also show that people are much more likely to share negative experiences than positive ones, it’s critical that your brand is seeking out customer testimonials that are visible online. It’s not because the positive people don’t want to share – they

Marketing Maven Consulting, a brand management firm located in Great Bend, Kansas, is pleased to announce the addition of a new full-time employee. Matt Phillips, a Great Bend native, started full time with the company at the end of June as a Design & Digital Media Specialist. “Matt has been working with us for a few years on a part time basis, and we are thrilled that he is now joining us full time,” says Rachel Mawhirter, Marketing Maven’s owner and founder. “Matt’s work et

We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count every dollar that comes in and then count it again when it goes out. You’ve probably heard experts tell you (or maybe deep down you know it yourself) how important marketing is to your success, but you’ve never been able to justify it in your budget. So what do you do? You do the same thing thousands of other business owners from around the cou