Marketing Tips, Insights & Ideas

If your website is more than three years old, it may be time for a refresh. Outdated design, clunky navigation, weak SEO, hard-to-manage content, and missed automation opportunities can quietly hold your business back. In this guide, we break down six common signs your website needs an update and how modern design, better structure, stronger messaging, and improved functionality can help your site work harder for your business.

If you’re not a professional copywriter, website designer, or SEO expert, it can be tough to know whether your website is helping your business or holding it back. Your website needs to function smoothly, connect with your audience, look professional, and be optimized for both search engines and the people looking for information. To help you evaluate where you stand, we’ve put together eight ways you can dive into your website and see if it’s time to make some changes.

Your website is one of the most powerful tools in your business. It quietly works behind the scenes to attract new customers, strengthen your marketing, and build long-term value for your brand. If you’re not thinking about your website this way, you’re missing one of the biggest opportunities to grow your business. It’s time to see it differently, not as something that simply exists, but as a working system that supports your goals every single day.

As a small business owner, especially in a mid-sized or rural town, you’ve likely built your business through hard work, reputation, and word of mouth. That’s a great start. But today, even referrals go online to check you out. A website is no longer optional. It’s your handshake, your storefront, and your first impression. If you’ve ever asked yourself: “Do I really need to invest in my website?” The answer is yes. And it might already be costing you business if you haven’t.

Your website is often the first point of contact between your business and potential customers. Whether you’ve had your website for years or just launched it recently, there’s always room for improvement. A few small tweaks can make a BIG difference! That’s why we’re excited to invite you to our LIVE webinar on August 26th: 8 Ways to Audit Your Website! In this one-hour session, we’ll guide you through the essential areas to focus on when auditing your website.

The reality? If you build it, they won’t come, unless you actively drive traffic to your site and make sure your website is optimized with foundational SEO so people can actually find you. If you’re wondering why people aren't visiting your website, start here. These are the basics every business owner should be doing to get eyes on their site.

So, should you stick with the tried-and-true classic Wix Editor, or give Wix Studio a spin? Let’s dive into what each has to offer!

Content courtesy of Sam Moss from 1Click Agency. Follow Sam on LinkedIn for more great marketing resources! In today's digital age, your website is almost always the first point of contact between your business and potential customers. It serves as your digital storefront, and just like a physical store, it needs to be welcoming, easy to navigate, and informative. Too commonly, businesses lose sight of that goal and make big mistakes when creating their websites. In this post

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted that to mean, “I want you to make my website look better and work better for people who visit it from a phone or a computer.” But what most small business owners really mean is, “Can you do something to my website

If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you need to consider for an effective homepage on a mobile friendly website. 1. Logo and Contact Information – This might seem pretty obvious, but it’s important that users can see your logo as they land on your website. It helps them feel confident they’ve landed in the right place. We recommend putting your logo in the header and possibly in the