Marketing Tips, Insights & Ideas

Social media verification is no longer just for celebrities and major brands. From Meta Verified to X Premium, businesses now have more paid verification options than ever before. But are the monthly subscriptions actually worth it? Here’s a breakdown of what different platforms offer, what features matter most, and whether the fancy blue checkmark truly helps businesses grow online.

If you're trying to build engagement with followers and reach new potential customers on social media, a contest is a great way to build traction online quickly. Contests grab attention, encourage sharing and commenting, and spark the kind of engagement that algorithms reward. A contest can be as simple as a giveaway, a push to gather testimonial comments with an incentive at the end, or a fun scavenger hunt of your website.

Navigating Facebook and Instagram advertising options can be overwhelming - especially when deciding between boosted posts and Meta Ads. If you’ve ever hesitated before clicking “Boost Post” or felt lost in the maze of Meta Ads Manager, you’re not alone. This guide will break it all down so you can confidently choose the right option based on your goals - and make the most of the content you’ve already invested time and energy into creating.

Spammers and scammers are everywhere, filling our inboxes with fake giveaways, bogus payment alerts, and sketchy follower-boosting offers.

Hashtags are a great tool for gaining visibility and engaging with other accounts and conversations, so use them to your advantage!

Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking about your brand on social media, so being an active part of that conversation is important. It’s also a great way to strengthen a reputation with your existing customers, and find new ones. But with more and more content vying for space in the news feed, and more competition in “the algorithm” paid social media is a smart and affordable wa

Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling

Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your business isn't really optional anymore. Your customers are talking about you online, and you need to be part of that conversation. It’s also a great way to build a reputation for being the best at what you do with engaging content. But often times, the content you post on your Facebook Page can be one-directional, meaning you’re often sharing wi

Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are losing money, and public events are getting cancelled left and right. In the midst of all of the craziness, however, there is one HUGE silver lining that no one is talking about. Because of the nature of this pandemic, people are spending a considerably larger amount of time on their phones, particularly social media. According to eMarkete

Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and time again that word of mouth is still the most effective advertising. And because statistics also show that people are much more likely to share negative experiences than positive ones, it’s critical that your brand is seeking out customer testimonials that are visible online. It’s not because the positive people don’t want to share – they

We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count every dollar that comes in and then count it again when it goes out. You’ve probably heard experts tell you (or maybe deep down you know it yourself) how important marketing is to your success, but you’ve never been able to justify it in your budget. So what do you do? You do the same thing thousands of other business owners from around the cou

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug