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Marketing Maven Blog
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!


From Likes to Leads: Five Reasons to Run a Contest on Social Media
If you're trying to build engagement with followers and reach new potential customers on social media, a contest is a great way to build traction online quickly. Contests grab attention, encourage sharing and commenting, and spark the kind of engagement that algorithms reward. A contest can be as simple as a giveaway, a push to gather testimonial comments with an incentive at the end, or a fun scavenger hunt of your website.

Brooklin Morgan
Oct 1, 2025


Boosted Posts vs. Meta Ads: Which One Deserves Your Budget?
Navigating Facebook and Instagram advertising options can be overwhelming - especially when deciding between boosted posts and Meta Ads. If you’ve ever hesitated before clicking “Boost Post” or felt lost in the maze of Meta Ads Manager, you’re not alone. This guide will break it all down so you can confidently choose the right option based on your goals - and make the most of the content you’ve already invested time and energy into creating.

Logan Welcher
May 13, 2025


Spammers vs Scammers: How to Protect Yourself from Digital Deception
Spammers and scammers are everywhere, filling our inboxes with fake giveaways, bogus payment alerts, and sketchy follower-boosting offers.

Brooklin Morgan
Feb 18, 2025


How to Leverage Hashtags on Different Social Platforms
Hashtags are a great tool for gaining visibility and engaging with other accounts and conversations, so use them to your advantage!

Brooklin Morgan
Nov 4, 2024


What Should I Be Budgeting for Social Media Ads?
Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking about your brand on social media, so being an active part of that conversation is important. It’s also a great way to strengthen a reputation with your existing customers, and find new ones. But with more and more content vying for space in the news feed, and more competition in “the algorithm” paid social media is a smart and affordable wa

Rachel Mawhirter
Nov 1, 2022


Ways to Recycle Social Media Content
Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling

Rachel Mawhirter
Aug 3, 2022


Is a Facebook Group Right for My Business?
Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your business isn't really optional anymore. Your customers are talking about you online, and you need to be part of that conversation. It’s also a great way to build a reputation for being the best at what you do with engaging content. But often times, the content you post on your Facebook Page can be one-directional, meaning you’re often sharing wi

Rachel Mawhirter
May 11, 2022


Why Your Secretary Has Better Things to Do Than Your Marketing
We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count...

Rachel Mawhirter
Aug 31, 2021
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