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Blog
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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Rachel Mawhirter
Jun 22, 2022
The Power of a Testimonial Video
72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking...
Rachel Mawhirter
May 11, 2022
Is a Facebook Group Right for My Business?
Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your...
Natalie Klima
Mar 22, 2022
5 Low-Cost Ways to Celebrate Customer Birthdays
We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same...
Natalie Klima
Feb 18, 2022
Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew...
Natalie Klima
Dec 10, 2021
Thinking Through Your Brand's 7-Touch Strategy
Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of...
Natalie Klima
Nov 8, 2021
5 Tips to Get Positive Word of Mouth for Your Business
Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of...
Kaycee Vosberg
Sep 21, 2021
Five Reasons You Might Need a New Logo
Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is...
Natalie Klima
Aug 31, 2021
7 Different Ways to Ask Customers for Testimonials
Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and...
Rachel Mawhirter
Aug 31, 2021
How to Make a Marketing Plan
For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our...
Rachel Mawhirter
Aug 31, 2021
Shortcuts to Getting a YES from Your Customers
Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...
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