3 Reasons Your Small Business Should Outsoure Your Marketing
We get it. You're an entrepreneur. You have to do everything.
You’ve been told by all the experts that you and only you can get the job done right.
Even the most talented small business owner can’t be good at everything. Sure you may be great at selling retail products or installing air conditioners, but do you really want to tackle making a website or figuring out the dimensions of your company facebook cover photo? One of the biggest reasons that many startups and entrepreneurs fail is because they don't ask for help with the things they aren’t good at.
Our world is faster and more connected than ever before. Gone are the days of simply putting up a sign on a brick-and-mortar storefront to attract someone walking by. Marketing isn’t as easy as getting your business in the phone book or newspaper. Effective marketing requires a strategy, a certain skill set, and most importantly it requires time.
If you’re an entrepreneur or small business owner it might be time for you to look at outsourcing your marketing.
1 - You save time and money
For every hour you or your staff person spends on marketing, how much is that costing you? Sure you can hire one or two people to do your marketing in-house, but that might be costly in the short term - and the long term. A new employee will need a salary, benefits, and equipment to do their job effectively. That new employee will also have sick days and need time off. Outsourcing your marketing can be much more affordable and can save you the pain of hiring the wrong person.
2 - You get a team of Experts
The best part of outsourcing your small businesses marketing is that you gain a team of experts that know what they are doing. Even if you hire one great person they most likely won’t be able to deliver on all the things you need. A great graphic designer, may not be able to create your killer new website. A great website designer may not be good at creating engaging video content for your social media channels. Outsourcing means that you can trust that your marketing needs can be met by a team of people who know what they’re doing.
3 - You get an outside view of your company
If you want to succeed you need to focus on what you do best. As every entrepreneur knows, sometimes it’s easy to get caught up working in the day to day of your business. It’s easy to get bogged down and usually, it’s your brand and marketing that suffers. Allowing a team of experts to work on your marketing from a broader point of view can help boost your overall strategy and results.
If you’re reading this there’s a good chance that digital marketing isn’t your core business strength. Leaving your marketing to a team of experts frees your time and resources to focus on what you do best… run your business.
Think your business can benefit from outsourcing your digital marketing? Get in touch with us to see how we can help?