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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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5 Ways to Overcome Creative Block
As a creative person, staying in the zone is tough. Whether you are a writer, an artist, or video editor, trying to come up with great ideas can seem impossible. Here are five suggestions to get back into that creative flow! 1. Change Your Space Whether you are working in an office or working from home, it’s important to change up your area in some way or another. A freshen-up in your work area is so important for not only your creative workflow but your mental health. You ca

Rachel Rains
Jan 10, 2023


Top 5 Ways to Leverage Your Free Google My Business (GMB) Listing
Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. How Do People Find You on Google? Potential customers can search for your business specifically through Google to find your website, address, hou

Rachel Rains
Dec 1, 2022


What Should I Be Budgeting for Social Media Ads?
Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking about your brand on social media, so being an active part of that conversation is important. It’s also a great way to strengthen a reputation with your existing customers, and find new ones. But with more and more content vying for space in the news feed, and more competition in “the algorithm” paid social media is a smart and affordable wa

Rachel Rains
Nov 1, 2022


Ways to Recycle Social Media Content
Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling

Rachel Rains
Aug 3, 2022


Ways We Stay On Top of It
We all have unique habits and rhythms to our workdays. This week, we asked our team to answer some questions to show you the diverse habits of our team, and maybe inspire you with some new ways to tackle your work. 1.What do you do stay focused during the day? Kaycee -- Listen to a podcast while working or make sure I go to the gym in the morning. I am a very task-oriented person, so knowing I have a list to finish before the day is over is also perfect for me. Matt – I use

Rachel Rains
Jun 23, 2022


The Power of a Testimonial Video
72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers: Google Reviews and Testimonials. We've talked extensively about how to get

Rachel Rains
Jun 23, 2022


Is a Facebook Group Right for My Business?
Facebook is a great way to connect with your customers. And in the technological society we live in, having a Facebook page for your business isn't really optional anymore. Your customers are talking about you online, and you need to be part of that conversation. It’s also a great way to build a reputation for being the best at what you do with engaging content. But often times, the content you post on your Facebook Page can be one-directional, meaning you’re often sharing wi

Rachel Rains
May 11, 2022


5 Low-Cost Ways to Celebrate Customer Birthdays
We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Rachel Rains
Mar 22, 2022


Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Rachel Rains
Feb 18, 2022


Thinking Through Your Brand's 7-Touch Strategy
Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Rachel Rains
Dec 10, 2021
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