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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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The Power of Special Events: Building Employee Loyalty the Fun Way
Special events for employees are an investment in your team’s well-being, growth, and overall vibe. Here's why!

Rachel Rains
Mar 14, 2025


Setting Goals for the Year Ahead: A Fresh Start for Your Business
Whether you're planning a website refresh, growing your social media presence, or streamlining your operations, goal setting is essential.

Rachel Rains
Dec 30, 2024


Top New Promotional Products That People Will Actually Use
The most effective promotional items are practical and aligned with your brand. Read this if you are on the hunt for promotional products.

Rachel Rains
Sep 20, 2024


Why Great Leaders Take Humor Seriously
Research suggests that those who incorporate humor in their leadership style not only motivate their teams better but also foster stronger c

Rachel Rains
May 20, 2024


Ways We Stay On Top of It
We all have unique habits and rhythms to our workdays. This week, we asked our team to answer some questions to show you the diverse habits of our team, and maybe inspire you with some new ways to tackle your work. 1.What do you do stay focused during the day? Kaycee -- Listen to a podcast while working or make sure I go to the gym in the morning. I am a very task-oriented person, so knowing I have a list to finish before the day is over is also perfect for me. Matt – I use

Rachel Rains
Jun 23, 2022


5 Low-Cost Ways to Celebrate Customer Birthdays
We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Rachel Rains
Mar 22, 2022


Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Rachel Rains
Feb 18, 2022


Thinking Through Your Brand's 7-Touch Strategy
Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware

Rachel Rains
Dec 10, 2021


5 Tips to Get Positive Word of Mouth for Your Business
Word of mouth is still one of the highest ROI marketing strategies for your business. Since you need customers to be speaking well of your business, it should be a high priority of yours to ensure your business is one worth talking about. To make this easier, we’ve compiled a list of five different strategies to boost the chatter around your brand: 1. Share what you’re doing in the community. If your team is out and about in the community doing a service project or volunteeri

Rachel Rains
Nov 8, 2021


Five Qualities of a Successful Entrepreneur
So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. There is nothing we like more than the entrepreneur. (Ok,...

Rachel Rains
Aug 31, 2021
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