Marketing Maven Blog

If you're trying to build engagement with followers and reach new potential customers on social media, a contest is a great way to build traction online quickly. Contests grab attention, encourage sharing and commenting, and spark the kind of engagement that algorithms reward. A contest can be as simple as a giveaway, a push to gather testimonial comments with an incentive at the end, or a fun scavenger hunt of your website.

Navigating Facebook and Instagram advertising options can be overwhelming - especially when deciding between boosted posts and Meta Ads. If you’ve ever hesitated before clicking “Boost Post” or felt lost in the maze of Meta Ads Manager, you’re not alone. This guide will break it all down so you can confidently choose the right option based on your goals - and make the most of the content you’ve already invested time and energy into creating.

Spammers and scammers are everywhere, filling our inboxes with fake giveaways, bogus payment alerts, and sketchy follower-boosting offers.

Hashtags are a great tool for gaining visibility and engaging with other accounts and conversations, so use them to your advantage!

Copywriting is defined as “the act or occupation of writing text for the purpose of advertising or other forms of marketing”. Ultimately,...

Grown-Up Spirit Week is an annual campaign promoting an opportunity for workplaces to engage in a fun work activity that will boost morale.

In the age of fancy smartphone cameras and unpolished, TikTok-style social media content, the world has largely moved away from...

Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking...

Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media...

72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking...