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Starting a business is tough. But what can be even harder is coming up with a logo and visual experience for your customer. A logo is often the first thing a customer sees when they experience your brand. You want to make a good impression and convey what your business does, but you also want to invoke feelings of confidence and positive vibes from the get-go. So how do you know when it’s time to design a new logo for your business? (Or even just to update and modernize.) Her

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space! In this blog post, my goal is to help provide some insight into THREE types of digital advertising you may have heard about, but may not understand all the differences between them. Digital Display Advertising For the term

Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are losing money, and public events are getting cancelled left and right. In the midst of all of the craziness, however, there is one HUGE silver lining that no one is talking about. Because of the nature of this pandemic, people are spending a considerably larger amount of time on their phones, particularly social media. According to eMarkete

Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and time again that word of mouth is still the most effective advertising. And because statistics also show that people are much more likely to share negative experiences than positive ones, it’s critical that your brand is seeking out customer testimonials that are visible online. It’s not because the positive people don’t want to share – they

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably

Your business is a brand. A living, breathing "thing" with its own reputation. (Like it or not, it is.) What you do, say, and share online is a huge part of your brand message. Even if you’ve never stopped to think about it, I can guarantee that people in your community already know you for something. But your brand is not just your logo. It is not just your cleverly crafted mission statement. Good or bad, your brand is what OTHER people say it is. This can be hard for us

Here at Marketing Maven, we always get asked questions by our clients about our work. Now, we love our clients and appreciate the heck out of them, but sometimes their questions can be a little bit ridiculous! The problem is, a lot of folks out there don’t quite understand how digital marketing works. Whether it’s a request for us to “Photoshop” a video, teach a client to manage their own social media, or simply create a post that will “go viral,” some of these questions (no