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Browse Our Blog & Free Resources
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
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FREE Guide to Taking a Decent Headshot with a Smartphone
While there is definitely a time and place for a professional headshot with a real photographer, there are also occasions when you need a decent photo more quickly to get you by. Hire a professional if you're planning to use the photo long-term. But if you just need a quick high-resolution photo to use in a social media post or for a press release, it's possible to capture a decent photo using your smartphone if you know how to set it up. We've put together this FREE guide to

Rachel Rains
Dec 8, 2023


Professional Photography: When Is It Worth it?
In the age of fancy smartphone cameras and unpolished, TikTok-style social media content, the world has largely moved away from “professional” photography for anything other than weddings and graduations. Though businesses are notoriously slow in catching up with what’s popular, the same kind of content is slowly creeping into the social media feeds of even the most traditional companies. As the world slowly abandons professional photography in favor of this new wave of phone

Rachel Rains
Feb 8, 2023


The Power of a Testimonial Video
72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers: Google Reviews and Testimonials. We've talked extensively about how to get

Rachel Rains
Jun 23, 2022
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