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Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and time again that word of mouth is still the most effective advertising. And because statistics also show that people are much more likely to share negative experiences than positive ones, it’s critical that your brand is seeking out customer testimonials that are visible online. It’s not because the positive people don’t want to share – they

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug

Your business is a brand. A living, breathing "thing" with its own reputation. (Like it or not, it is.) What you do, say, and share online is a huge part of your brand message. Even if you’ve never stopped to think about it, I can guarantee that people in your community already know you for something. But your brand is not just your logo. It is not just your cleverly crafted mission statement. Good or bad, your brand is what OTHER people say it is. This can be hard for us