Crystal Peterson

As a small business owner, especially in a mid-sized or rural town, you’ve likely built your business through hard work, reputation, and word of mouth. That’s a great start. But today, even referrals go online to check you out. A website is no longer optional. It’s your handshake, your storefront, and your first impression. If you’ve ever asked yourself: “Do I really need to invest in my website?” The answer is yes. And it might already be costing you business if you haven’t.

The reality? If you build it, they won’t come, unless you actively drive traffic to your site and make sure your website is optimized with foundational SEO so people can actually find you. If you’re wondering why people aren't visiting your website, start here. These are the basics every business owner should be doing to get eyes on their site.