Eight Ways to Audit Your Website to Stand Out and Increase Sales

If you’re not a professional copywriter, website designer, or SEO expert, it can be tough to know whether your website is helping your business or holding it back. Your website needs to function smoothly, connect with your audience, look professional, and be optimized for both search engines and the people looking for information.

To help you evaluate where you stand, we’ve put together eight ways you can dive into your website to stand out and increase sales.

1. Homepage & Menu Navigation

To begin, take a look at your homepage and navigation. Your homepage sets the tone for your entire site, and your navigation should naturally guide visitors to the pages they need most.

When reviewing this part of your site, be sure it:

• Makes a strong first impression with clear copy, engaging visuals, and a call to action.

• Clearly states who you are, what you offer, and how it helps your audience in a concise statement.

• Shows what you do visually through authentic photos or graphics.

• Helps users navigate quickly with a simple, uncluttered menu.

• Compels visitors to engage with obvious next steps like “Get a Quote” or “Book Now.”

  
  

2. Design & Mobile Friendliness

Your website design should look professional and consistent, no matter where it’s viewed. Fonts, colors, and styles need to match across pages and devices to build trust and strengthen your brand identity. At the same time, mobile performance can’t be ignored. More than half of all browsing happens on phones, which means your mobile site is often the first (and sometimes only) version people see.

When reviewing this part of your site, be sure it:

• Follows consistent brand guidelines with fonts, colors, and text styles.

• Navigates easily on smaller screens without pinching or zooming.

• Adjusts layouts proportionally to different device sizes.

• Displays images that scale well across different screen sizes.

• Provides mobile-friendly menus and lead forms that are simple to use.

  
  

3. Photos & Video

Strong visuals are one of the biggest factors in how people perceive your business online. Even the best design can’t make up for low-quality or outdated images. Authentic photos and, when available, simple videos help create credibility, support your message, and make your site more engaging.

When reviewing this part of your site, be sure it:

• Uses authentic, high-quality photos instead of generic stock images.

• Features a variety of project, product, or team photos and update them regularly to keep your content fresh.

• Incorporates video when possible to introduce your business, explain services, or highlight projects in a more engaging way.

• Includes descriptive file names and alt text on images to improve search engine optimization (SEO).

  
  

4. Transparency

Visitors shouldn’t have to dig for answers. A transparent website makes it easy for people to understand what you offer, how to reach you, and what to expect. The more open and upfront you are, the more trust you build with potential customers.

When reviewing this part of your site, be sure it:

• Shows what you offer without forcing visitors to guess.

• Guides customers to the next step by placing calls to action in multiple locations throughout your pages.

• Provides ways for people to connect beyond business hours, such as forms or chat.

• Sets expectations by showing starting prices, packages, or ranges when possible.

  
  

5. Psychology

A strong site should inspire, reassure, convince, and ultimately drive customers to respond. This means communicating your confidence and industry experience both visually and verbally so that potential customers feel safe, informed, and ready to move forward.

When reviewing this part of your site, be sure it:

• Inspires confidence by clearly communicating the problem you solve through strong headlines, body copy, and proof of experience.

• Reassures visitors by setting expectations about your culture, services, and professionalism so they feel your company is a smart and safe choice.

• Convinces through testimonials, statistics, and a unique positioning statement that set you apart from the competition.

• Compels action by offering value customers can’t pass up, such as guarantees, financing programs, maintenance options, or classes.

  
  

6. Resources & Functionality

A strong website goes beyond basic information. By adding resources and tools, you make your site useful not only for customers but also for your own team. The right functionality turns your website into a go-to hub instead of just a digital brochure.

When reviewing this part of your site, be sure it:

• Offers resources such as guides or educational content.

• Includes a blog to boost SEO while giving your team a library of useful content.

• Provides helpful forms for applications, submissions, or requests.

  
  

7. Calls to Action & Landing Pages

Even if your website looks great, visitors won’t engage if it’s hard to take the next step. Calls to action should be clear, consistent, and easy to follow. For campaigns or ads, custom landing pages can help capture leads more effectively.

When reviewing this part of your site, be sure it:

• Includes calls to action that are simple to understand and follow.

• Provides multiple ways to reach you and makes contact information easy to find across all pages.

  
  

8. Driving Traffic & SEO

A website only works if people can find it. Driving consistent traffic requires a mix of visibility, content, and optimization. Search engines, social media, and email marketing all play a role in bringing people back to your site.

To keep people finding and returning to your site, be sure you are:

• Keeping your Google Business Profile updated with accurate info, posts, and reviews.

• Publishing blogs regularly and sharing them through email and social media.

• Staying in touch with customers through consistent email marketing.

• Linking back to your site from 50% of your social media posts.

• Optimizing pages with keywords, meta descriptions, alt text, and image file names.

• Using built-in SEO tools from your platform to strengthen visibility.

  
  

Final Thoughts

Auditing your website doesn’t have to feel overwhelming. Start with one thing at a time. Making these changes will take some effort, but work through them section by section or bullet by bullet. Before you know it, you’ll have a fully optimized site that looks professional, builds trust, and help you stand out and increase sales. Small improvements add up quickly and can make a big difference in how customers perceive and engage with your business online.

If you’d like our help putting these strategies into action, reach out to us at Marketing Maven. Our team specializes in building websites and digital solutions that not only look great but also get results.

Contact us today to schedule a consultation and take the next step toward a website that supports your business goals.