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Content courtesy of Sam Moss from 1Click Agency. Follow Sam on LinkedIn for more great marketing resources! In today's digital age, your website is almost always the first point of contact between your business and potential customers. It serves as your digital storefront, and just like a physical store, it needs to be welcoming, easy to navigate, and informative. Too commonly, businesses lose sight of that goal and make big mistakes when creating their websites. In this post

Copywriting is defined as “the act or occupation of writing text for the purpose of advertising or other forms of marketing”. Ultimately, this type of writing has a call to action for the customer (ie, call us, visit our website, invite a friend for a discount, etc.). We do a lot of writing at Marketing Maven, so when we came across this list of rules for copywriting, we wanted to share it… but also wanted to add our own flare to the list! By Natalie Klima, inspired by '10 Ru

Pros and Cons of 99 Designs

Sales and marketing are commonly misused as interchangeable terms. While they can seem similar, they are more like complementary components, not interchangeable parts. Today, we’re going to explain why that matters and help you think of it as a codependent relationship that might need audited in your company’s operation. First, let’s define our terms. These are our definitions, not Webster’s. Marketing: The process of advertising, communicating, and building a brand around a

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. Google automatically creates basic listings to help people find businesses in your area, so if you don't claim and manage it, someone else might!

In the age of fancy smartphone cameras and unpolished, TikTok-style social media content, the world has largely moved away from “professional” photography for anything other than weddings and graduations. Though businesses are notoriously slow in catching up with what’s popular, the same kind of content is slowly creeping into the social media feeds of even the most traditional companies. As the world slowly abandons professional photography in favor of this new wave of phone

As a creative person, staying in the zone is tough. Whether you are a writer, an artist, or video editor, trying to come up with great ideas can seem impossible. Here are five suggestions to get back into that creative flow! 1. Change Your Space Whether you are working in an office or working from home, it’s important to change up your area in some way or another. A freshen-up in your work area is so important for not only your creative workflow but your mental health. You ca

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. How Do People Find You on Google? Potential customers can search for your business specifically through Google to find your website, address, hou

Most businesses realize that social media isn’t a trend, and that it’s not really optional. Your customers and the public will be talking about your brand on social media, so being an active part of that conversation is important. It’s also a great way to strengthen a reputation with your existing customers, and find new ones. But with more and more content vying for space in the news feed, and more competition in “the algorithm” paid social media is a smart and affordable wa

Time is THE most valuable asset you have as a marketer or entrepreneur. So making sure you’re getting the most out of your social media content is not only smart, but will yield better returns for your efforts. Whether you are a professional content creator, or you are a business owner trying to D.I.Y., it’s important to know that you can recycle your social media content. Today, we’re going to share a few different ways you can amp up your social media presence by recycling