Marketing Maven Blog

Sales and marketing are commonly misused as interchangeable terms. While they can seem similar, they are more like complementary components, not interchangeable parts. Today, we’re going to explain why that matters and help you think of it as a codependent relationship that might need audited in your company’s operation. First, let’s define our terms. These are our definitions, not Webster’s. Marketing: The process of advertising, communicating, and building a brand around a

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. Google automatically creates basic listings to help people find businesses in your area, so if you don't claim and manage it, someone else might

As a creative person, staying in the zone is tough. Whether you are a writer, an artist, or video editor, trying to come up with great ideas can seem impossible. Here are five suggestions to get back into that creative flow! 1. Change Your Space Whether you are working in an office or working from home, it’s important to change up your area in some way or another. A freshen-up in your work area is so important for not only your creative workflow but your mental health. You ca

Google My Business is a free way for your business to engage with both current and future customers. By keeping your profile up-to-date and complete with important contact information like your phone number, hours, and website address, you can keep customers informed on what’s happening at your business and when they can visit you. How Do People Find You on Google? Potential customers can search for your business specifically through Google to find your website, address, ho

We all have unique habits and rhythms to our workdays. This week, we asked our team to answer some questions to show you the diverse habits of our team, and maybe inspire you with some new ways to tackle your work. 1.What do you do stay focused during the day? Kaycee -- Listen to a podcast while working or make sure I go to the gym in the morning. I am a very task-oriented person, so knowing I have a list to finish before the day is over is also perfect for me. Matt – I use

We all love when someone remembers our birthday, right? It makes us feel seen and valued. What if you could give your customers that same special feeling by recognizing their birthdays in a unique way? In this article, we’re giving you five low-cost ideas for celebrating customer birthdays. Recognizing someone on their birthday can be accomplished multiple ways, and you get to personalize how you want to celebrate your customers. Your motivation for running a birthday recogni

Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew there was a large portion of the pizza-eating population fairly unsatisfied with the quality of their pizzas. They knew that bad word of mouth was spreading, and if they didn't do something about it, their once-reigning pizza empire would fade into the background. They asked people what they hated about their pizza, published those stateme

Lots of research shows that it can take seven or more times seeing your brand before a potential customer will remember you. And some of that research is several years old, meaning that as our world gets busier and noisier, we actually think it might take even more than that. Though word of mouth is still the most effective way to bring in new customers, you should still be investing in other forms of media so that people have the opportunity to learn about you, become aware