Marketing Tips, Insights & Ideas

We get it. You're an entrepreneur. You have to do everything. You’ve been told by all the experts that you and only you can get the job done right. Wrong! Even the most talented small business owner can’t be good at everything. Sure you may be great at selling retail products or installing air conditioners, but do you really want to tackle making a website or figuring out the dimensions of your company facebook cover photo? One of the biggest reasons that many startups and

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re overseeing sales, marketing, finance, strategic planning, human resources, facility maintenance, and other issues that come up from day to day. It is easy to get into the mode of just putting out fires instead of planning for the future. We’ve seen lots of successful companies take a turn for the worst when they start putting those fires before their

So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. There is nothing we like more than the entrepreneur. (Ok, you caught us… we like bacon, like way more than entrepreneurs.) But for real, there is nothing better than a motivated individual or team trying to accomplish something big. The path is not always full of sunshine and rainbows though. Being an entrepreneur takes a ton of work and energy. Most of the time you will fail, and if you manage

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our goal in this blog is to give you an easy, practical starting point for not only creating a marketing plan, but formatting it in a way that will help you actually follow through! First, Identify Your Target Market. Before you start on the plan, it’s important to identify who your ideal customers are and the most effective strategies to reach the