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Marketing Maven Blog
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!
Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew...
Rachel Mawhirter
Feb 18, 2022
How to Make a Marketing Plan
For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our...
Rachel Mawhirter
Aug 31, 2021
Shortcuts to Getting a YES from Your Customers
Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...
Rachel Mawhirter
Aug 31, 2021
No More Corporate Jargon - Make a Bold Claim
Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.
Rachel Mawhirter
Aug 31, 2021
Warning Signs That It's Time for Your Business to Pivot
Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...
Rachel Mawhirter
Aug 31, 2021
3 Reasons Your Small Business Should Outsoure Your Marketing
We get it. You're an entrepreneur. You have to do everything. You’ve been told by all the experts that you and only you can get the job...
Rachel Mawhirter
Aug 31, 2021
10 Ways to Suck on Social Media
If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective,...
Rachel Mawhirter
Aug 31, 2021
Five Qualities of a Successful Entrepreneur
So… you want to be an entrepreneur? Well, buckle up. This ride could get bumpy. There is nothing we like more than the entrepreneur. (Ok,...
Rachel Mawhirter
Aug 31, 2021
Three Things Entrepreneurs Should Never Say
We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re...
Rachel Mawhirter
Aug 31, 2021
Why Your Secretary Has Better Things to Do Than Your Marketing
We get it. You’re a small business. You most likely don’t have thousands of gold bars sitting in the safe under your desk. You count...
Rachel Mawhirter
Aug 31, 2021
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