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We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re...

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

We get it. You're an entrepreneur. You have to do everything. You’ve been told by all the experts that you and only you can get the job done right. Wrong! Even the most talented small business owner can’t be good at everything. Sure you may be great at selling retail products or installing air conditioners, but do you really want to tackle making a website or figuring out the dimensions of your company facebook cover photo? One of the biggest reasons that many startups and

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our goal in this blog is to give you an easy, practical starting point for not only creating a marketing plan, but formatting it in a way that will help you actually follow through! First, Identify Your Target Market. Before you start on the plan, it’s important to identify who your ideal customers are and the most effective strategies to reach the