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72% of Consumers Say that Positive Testimonials and Reviews Increase their Trust in a Business. Despite more and more people looking online to find the vendors and services they need, word of mouth is still consistently ranked the #1 most effective way to generate new clients. So how can you use word of mouth to reach people that may not know any of your previous customers? There are two main answers: Google Reviews and Testimonials. We've talked extensively about how to get

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

Here at Marketing Maven, we always get asked questions by our clients about our work. Now, we love our clients and appreciate the heck out of them, but sometimes their questions can be a little bit ridiculous! The problem is, a lot of folks out there don’t quite understand how digital marketing works. Whether it’s a request for us to “Photoshop” a video, teach a client to manage their own social media, or simply create a post that will “go viral,” some of these questions (no