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Even though technology continues to create more and more opportunities to spread the word about your brand, research has proven time and time again that word of mouth is still the most effective advertising. And because statistics also show that people are much more likely to share negative experiences than positive ones, it’s critical that your brand is seeking out customer testimonials that are visible online. It’s not because the positive people don’t want to share – they

For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our goal in this blog is to give you an easy, practical starting point for not only creating a marketing plan, but formatting it in a way that will help you actually follow through! First, Identify Your Target Market. Before you start on the plan, it’s important to identify who your ideal customers are and the most effective strategies to reach the

Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you answer the phone to the way you send out your invoices. And research has shown that the experience people have with you and the messaging they receive can greatly impact their likelihood to say YES to your products and services. So today, we are going to dive into a fascinating book by Dr. Robert Cialdini called “Influence: The Psychology of P

Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.

Too many business owners are scared of change. They’ve established a way of doing things over the years, they’ve trained their people...

If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you need to consider for an effective homepage on a mobile friendly website. 1. Logo and Contact Information – This might seem pretty obvious, but it’s important that users can see your logo as they land on your website. It helps them feel confident they’ve landed in the right place. We recommend putting your logo in the header and possibly in the

Marketing Maven Consulting, a brand management firm located in Great Bend, Kansas, is pleased to announce the addition of a new full-time employee. Matt Phillips, a Great Bend native, started full time with the company at the end of June as a Design & Digital Media Specialist. “Matt has been working with us for a few years on a part time basis, and we are thrilled that he is now joining us full time,” says Rachel Mawhirter, Marketing Maven’s owner and founder. “Matt’s work et

Here at Marketing Maven, we always get asked questions by our clients about our work. Now, we love our clients and appreciate the heck out of them, but sometimes their questions can be a little bit ridiculous! The problem is, a lot of folks out there don’t quite understand how digital marketing works. Whether it’s a request for us to “Photoshop” a video, teach a client to manage their own social media, or simply create a post that will “go viral,” some of these questions (no

Let’s face it. Right now, just about everyone in the world is facing some incredibly tough times. People are out of work, businesses are losing money, and public events are getting cancelled left and right. In the midst of all of the craziness, however, there is one HUGE silver lining that no one is talking about. Because of the nature of this pandemic, people are spending a considerably larger amount of time on their phones, particularly social media. According to eMarketer,

What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space! In this blog post, my goal is to help provide some insight into THREE types of digital advertising you may have heard about, but may not understand all the differences between them. Digital Display Advertising For the term "disp