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I Launched a New Website.... So Now What?

Rachel Mawhirter

Nov 5, 2018

I Launched a New Website.... So Now What?

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted that to mean, “I want you to make my website look better and work better for people who visit it from a phone or a computer.” But what most small business owners really mean is, “Can you do something to my website

Three Parts of Marketing You Might be Overlooking

Rachel Mawhirter

Sep 6, 2018

Three Parts of Marketing You Might be Overlooking

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably a lot

10 Ways to Suck on Social Media

Rachel Mawhirter

Jul 2, 2018

10 Ways to Suck on Social Media

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug

Three Things Entrepreneurs Should Never Say

Rachel Mawhirter

Feb 6, 2018

Three Things Entrepreneurs Should Never Say

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re overseeing sales, marketing, finance, strategic planning, human resources, facility maintenance, and other issues that come up from day to day. It is easy to get into the mode of just putting out fires instead of planning for the future. We’ve seen lots of successful companies take a turn for the worst when they start putting those fires before their