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We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re...

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted that to mean, “I want you to make my website look better and work better for people who visit it from a phone or a computer.” But what most small business owners really mean is, “Can you do something to my website

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ug

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like: Radio advertising Newspaper advertising Hosting events at your business Offering sales and coupons Signage on your storefront and inside your facility And they’re not wrong. Those are all pieces that may fit into your marketing strategy, depending on what your target demographic looks like. But there are probably