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Sure Point Ag

Agriculture

Ongoing Brand Management & Website Optimization

We’ve partnered with SurePoint Ag to continuously improve their website and online presence. As a brand management client, they rely on us for strategic design, updated messaging, and ongoing enhancements that help their site better serve farmers and ag professionals across the country.

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Project

GOALS

SurePoint Ag is a long-standing leader in the precision ag industry, but their website needed to reflect that leadership with better clarity, improved navigation, and a more strategic user experience. As an ongoing brand management client, we work with their team to continuously enhance their online presence to better serve dealers, farmers, and partners.

Key Goals Included

  • Keep the homepage updated with clear messaging that reflects who they are and what they offer

  • Continually refine the experience for first-time visitors looking for product information and dealer resources

  • Support the sales process by organizing product pages more strategically

  • Create consistent branding and visuals across all web content

  • Provide fast, responsive updates as products evolve or new campaigns launch

Sure Point Ag

Before Redesign

Sure Point Ag

After Redesign

Our Approach

We worked closely with the SurePoint team to reimagine key sections of the website, starting with the homepage. The original layout lacked clarity for new users and didn’t fully convey the brand’s authority in the industry. Our updated design strategy prioritized user flow, mobile optimization, and visual consistency.


Our work included:

  • A redesigned homepage with stronger brand messaging and clear CTAs

  • Simplified product navigation to help users quickly find what they need

  • Ongoing updates and refinements to page structure and content

  • Strategic SEO enhancements and metadata updates

  • Support for seasonal promotions and product launches

The Outcome

The website now provides a more intuitive, professional experience for both new and returning visitors. As we continue to manage the site, we prioritize strategy, clarity, and responsiveness, ensuring the site evolves alongside the business.


Results:

  • A clearer homepage that communicates the brand’s value and product categories

  • Faster navigation for growers and dealers looking for specific systems or support

  • Improved mobile experience for users on the go

  • Consistent branding across all updated web pages

  • Agile website management that supports SurePoint’s fast-paced innovation

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