Our goal was to modernize the overall brand without losing the familiarity that loyal customers recognized. We set out to create a unified visual identity across print and digital platforms—starting with a refined logo and extending into every touchpoint, from sales materials to their website. The brand needed to feel professional and polished while remaining accessible and authentic to their roots. Improving the customer experience, streamlining their marketing, and positioning them for long-term growth were key priorities throughout the project.