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Project
GOALS
Our goal was to modernize the overall brand without losing the familiarity that loyal customers recognized. We set out to create a unified visual identity across print and digital platforms—starting with a refined logo and extending into every touchpoint, from sales materials to their website. The brand needed to feel professional and polished while remaining accessible and authentic to their roots. Improving the customer experience, streamlining their marketing, and positioning them for long-term growth were key priorities throughout the project.
Key Goals Included
Refresh the brand identity with updated typography, colors, and logo
Redesign print materials to create a cohesive, professional look
Build a modern, mobile-friendly website that reflects the company’s established reputation
Improve user experience with a clear structure and updated content that highlights services and events

Project Outcome
The new brand reflects the professionalism and experience State Line Auto Auction brings to the table. Their visual identity now feels current, their print materials support marketing and sales efforts, and their website makes it easy for customers to learn more and stay informed.
Results:
Refreshed brand identity aligned with company legacy
Cohesive print materials for marketing and customer outreach
Modern, mobile-friendly website
Positive feedback and increased customer engagement