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State Line Auto Auction

Automotive

Logo Refresh + Marketing Materials + Website Design

State Line Auto Auction came to us ready for a refreshed look. As a trusted name in the industry for decades, they needed an updated brand that felt modern but still reflected their longstanding reputation.

State Line Auto Auction

Project

GOALS

Our goal was to modernize the overall brand without losing the familiarity that loyal customers recognized. We set out to create a unified visual identity across print and digital platforms—starting with a refined logo and extending into every touchpoint, from sales materials to their website. The brand needed to feel professional and polished while remaining accessible and authentic to their roots. Improving the customer experience, streamlining their marketing, and positioning them for long-term growth were key priorities throughout the project.

Key Goals Included
  • Refresh the brand identity with updated typography, colors, and logo

  • Redesign print materials to create a cohesive, professional look

  • Build a modern, mobile-friendly website that reflects the company’s established reputation

  • Improve user experience with a clear structure and updated content that highlights services and events

Project Outcome

The new brand reflects the professionalism and experience State Line Auto Auction brings to the table. Their visual identity now feels current, their print materials support marketing and sales efforts, and their website makes it easy for customers to learn more and stay informed.


Results:
  • Refreshed brand identity aligned with company legacy

  • Cohesive print materials for marketing and customer outreach

  • Modern, mobile-friendly website

  • Positive feedback and increased customer engagement

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