Smart Apply
Agricultural Technology
Website Build + Scalable CMS Platform Development
We partnered with Smart Apply to rebuild their WordPress website into a modern, scalable Wix platform designed for easier management, stronger performance, and a more dynamic user experience for growers, dealers, and partners.
Project
GOALS
Smart Apply needed to move away from their WordPress site that had become difficult to manage due to broken plugins, outdated functionality, and ongoing maintenance issues. The goal was to create a more reliable platform with improved backend usability, stronger visual consistency, and scalable systems to support ongoing growth.
Key Goals Included
Rebuild the website from WordPress to Wix for improved stability and easier management
Eliminate plugin-related issues and reduce backend maintenance frustrations
Create scalable CMS-driven systems for easier content updates
Modernize the visual design and improve user experience
Build dedicated tools and resources for dealers
Add interactive functionality and animation to better showcase product benefits
Improve lead generation through updated contact and inquiry forms
Before Redesign
After Redesign
Our Approach
We completely rebuilt the Smart Apply website in Wix, replacing the outdated WordPress framework with a more stable, user-friendly platform that gives the Smart Apply team greater control over content management.
Using Wix CMS, we developed multiple dynamic content collections that allow for efficient backend management while maintaining consistent design throughout the site. We also introduced interactive design enhancements, including animated percentage graphics that visually communicate Smart Apply’s measurable impact.
To better support both dealers and growers, we expanded the site with new functionality including a dedicated Field Demo page, dealer-request marketing resource systems, and improved lead capture forms.
Our Work Included
Full website rebuild from WordPress to Wix
Development of extensive CMS collections for scalable content management
Dynamic page systems for consistent backend updates across the site
Modernized visual design and improved site-wide UX
Animated data-driven graphics to showcase performance metrics
New Field Demo landing page
Updated contact and inquiry forms
Dealer resource request system for banners and marketing materials
Backend optimization for easier long-term management
Improved site structure and navigation
The Outcome
The rebuilt Smart Apply website now provides a faster, more reliable, and significantly easier-to-manage platform that supports both internal operations and customer engagement. The new CMS-driven structure allows the Smart Apply team to efficiently manage content while delivering a more polished, interactive experience for users.
The Results
Eliminated ongoing WordPress plugin and maintenance issues
Simplified backend content management through Wix CMS
Greater consistency across dynamic pages and resources
Improved user engagement through animation and interactive design
Expanded dealer support through dedicated marketing resource tools
Stronger lead generation through improved forms and landing pages
A scalable digital platform built to support future growth