Midwest Ag Professionals
Agricultural Insurance
Website Redesign + Optimization
Midwest Ag Professionals partnered with Marketing Maven to refresh their website and create a more organized, user-friendly online resource for farmers and ranchers. The new site makes it easier to explore insurance and Precision Ag services, find important crop insurance information, connect with the team, and access helpful tools and resources.
Project
GOALS
Midwest Ag Professionals needed a website that better represented the full range of services they provide while making information easier for customers to find. The existing site needed clearer organization, stronger service content, and more useful resources for producers throughout the year.
The goal was to create a professional, easy-to-navigate website that could grow with the agency while also improving search visibility and simplifying ongoing website management.
Key Goals Included
Clearly organize and explain insurance and Precision Ag services
Make important crop insurance deadlines and resources easier to find
Improve navigation and overall user experience
Strengthen SEO for agricultural insurance services in Kansas and surrounding states
Create a flexible website structure that can easily be updated as services, deadlines, events, and team information change
Improve the mobile experience for customers accessing information in the field
Before Redesign
After Redesign
Our Approach
We reorganized the Midwest Ag Professionals website around the information producers are most likely to need, creating clear paths to insurance services, Precision Ag resources, important dates, team information, and contact options.
The redesign also introduced a more scalable content structure using Wix CMS, allowing frequently changing information to be managed efficiently while maintaining a consistent design throughout the website.
Our Work Included
A redesigned website with clearer navigation and stronger calls to action
Expanded individual service pages for crop, livestock, farm & ranch, irrigation, forage, home & vehicle insurance, and more
A dedicated Precision Ag section highlighting GPS mapping, acreage reporting, field documentation, and technology services
CMS-powered insurance and team pages for easier ongoing updates
A centralized Important Dates page featuring crop insurance deadlines and crop-specific calendars
Crop insurance pricing and USDA RMA livestock pricing resources
Improved team profiles and contact pathways
Events and resource sections for ongoing customer education
Mobile optimization throughout the site
SEO-focused page titles, meta descriptions, headings, and service content
Google Analytics and search visibility setup
Marketing resources with downloadable logos and brand guidelines
The Outcome
The redesigned Midwest Ag Professionals website is now a more complete resource for both current customers and producers discovering the agency online. Visitors can quickly understand available services, find time-sensitive crop insurance information, access useful tools, and connect with the appropriate team member.
Behind the scenes, the CMS-driven structure also makes the website easier to maintain and gives Midwest Ag Professionals room to continue adding services, resources, events, and important dates as their business grows.
Results
A more organized website with clear paths to insurance and Precision Ag services
Easier access to crop insurance deadlines, planting information, pricing resources, and other producer tools
Expanded service content that better communicates the agency's full capabilities
Stronger keyword targeting for crop, livestock, farm, and agricultural insurance
Improved mobile usability for producers accessing the site on the go
A flexible CMS structure that simplifies future updates
A professional, cohesive online presence that better reflects Midwest Ag Professionals and the customers they serve