Project
GOALS
Media Logic Radio, the parent company of multiple radio stations, needed a unified digital presence that brought consistency across all stations. They were looking for a central website to showcase each station, support local sports and news coverage, promote contests and community involvement, and provide a seamless experience for listeners and advertisers. The site also needed to be easy for their team to manage in a fast-paced environment.
Key Goals Included
Refresh the company’s brand identity for a more modern, professional image
Design and develop a new website that houses multiple stations under one cohesive brand
Build functionality for live streaming, news updates, sports content, and contests
Use CMS to make updates easy for the in-house team
Provide space for advertisers to promote across various sections
Before Redesign
After Redesign
Our Approach
We began by updating the brand identity to better reflect Media Logic’s role as a trusted media voice in the region. From there, we designed and developed a custom website that brings all of their radio stations under one umbrella, while giving each station a distinct presence with its own live-streaming hub.
We built out robust systems for their local sports network using Wix CMS, allowing users to filter content by sport or team and view up-to-date schedules and scores. We also developed a local news network, giving the team an easy way to publish and promote timely stories.
To support marketing efforts, we created reusable templates and CMS structures for landing pages tied to contests and giveaways, making campaign rollouts fast and easy. Each piece was built with performance, consistency, and internal usability in mind.
Our work included:
Complete brand identity refresh
Custom website design with dedicated pages for each radio station
Live streaming integration for station listening
Local sports network with team and sport-specific filtering
News publishing system with advertiser-friendly page structure
CMS-based contest and campaign landing pages
Mobile-friendly design and SEO best practices throughout
The Outcome
The new Media Logic Radio website is a true digital hub for listeners, local sports fans, and advertisers alike. It provides a clean, organized, and engaging experience—while making backend updates fast and efficient for their internal team. The new platform elevates their digital presence and gives them the tools they need to scale content, campaigns, and revenue opportunities with ease.
Results:
Stronger brand presence across all stations
Easier internal management of sports, news, and contests via CMS
Improved listener experience with live streaming access by station
A flexible digital foundation to grow audience engagement and ad revenue