Project
GOALS
Clinkscales needed a website refresh that better reflected the professionalism and compassion of their practice while improving accessibility, usability, and long-term content management for their internal team.
Key Goals Included
Modernize the visual design while preserving brand recognition
Improve ADA compliance and mobile usability
Restructure website navigation for easier access to services and resources
Create a more intuitive experience for families seeking legal guidance
Build scalable CMS systems for team profiles and practice areas
Strengthen messaging to better communicate their services and approach
Before Redesign
After Redesign
Our Approach
We redesigned the website to create a more welcoming, organized, and user-friendly experience for visitors navigating often complex elder law topics. The refresh focused on improving clarity, accessibility, and structure while giving the Clinkscales team an easier way to manage and update content.
Using Wix CMS, we created dynamic systems for service pages, team member profiles, and events, allowing the site to remain current without requiring technical expertise.
Our Work Included
Full website visual refresh with updated colors, typography, and imagery
Improved ADA accessibility and mobile responsiveness
Restructured navigation for clearer user pathways
Dynamic CMS-driven team and practice area pages
Streamlined event and webinar management
Updated page layouts with clearer calls to action
Content refinement for improved readability and user understanding
SEO-focused page structure and metadata improvements
The Outcome
The refreshed website now provides a clearer, more approachable experience for individuals and families seeking elder law guidance. Visitors can more easily navigate services, access educational resources, and understand next steps, while the Clinkscales team benefits from a more manageable backend system built for ongoing growth.
The Results
Stronger first impression that reflects the professionalism of the practice
Improved accessibility and readability across devices
Clearer service organization for easier navigation
More efficient internal content management through CMS
Better support for ongoing events, webinars, and educational outreach
A modern digital presence aligned with the firm’s trusted reputation