What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space!

In this blog post,...

As a design firm (and a relatively new one in the scheme of things) we failed early on at explaining the role of a website to some of our first clients. A small business owner would come to us and say, “I need a better presence online.” As designers, we interpreted tha...

When we sit down with a new client, we usually start by asking them, “What do you think of when we say the word ‘marketing’?” Inevitably we hear answers like:

• Radio advertising

• Newspaper advertising

• Hosting events at your business

• Offering sales and c...

If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anyw...

We get it. Being a successful entrepreneur can feel like a constant struggle balancing all the aspects of your business. You’re overseeing sales, marketing, finance, strategic planning, human resources, facility maintenance, and other issues that come up from day to da...